The problem
Creative and media decisions are still frequently evaluated through recall, surveys, clicks, and aggregate outcomes. These measures are valuable, but they often arrive after the moment of exposure and can miss how a response develops over time.
Our thesis is that neural and behavioral signals can add a carefully bounded layer of temporal evidence. The objective is not to replace direct feedback from people. It is to help research teams compare what participants say with what changes during an experience.
The product direction
AetherBio is developing a research platform that organizes stimulus timing, EEG-informed features, behavioral context, and interpretable affective estimates into one auditable workflow.
The initial product is designed for controlled research and creative-testing environments where evidence quality, repeatability, and responsible interpretation matter more than opaque prediction.